What is a TUF Licence?

The licence is a contractual agreement for large enterprises who wish to run the TUF programme within their own organisation

Licensees deliver the TUF programme:

  • On a formalised royalty basis
  • within the organisation
  • with times and logistics to suit you
  • without the need to use external TUF consultants

Benefit of TUF licence

The licensee has full use of the TUF intellectual property which has been developed over many years. Furthermore, they have access to ongoing future programme developments.

The licensee has access to all participant and trainer materials:

  • Access to the TUF website
  • Pre-course e-learning
  • 12 post-course follow-up learning modules
  • The book Thriving Under Fire: turn difficult customers into business success.


Selected facilitators from the licensee’s organisation undertake a formalised accreditation programme and commit to ongoing mentoring, moderation and evaluation. At any stage, suitably qualified and experienced staff members can be accredited as additional trainers.

TUF provides suitable and timely mentoring and coaching on an ongoing basis to those people who are accredited to run the TUF programme. As and when new enhancements are made to the programme, licensees have full access to future developments as they become available.

The TUF licence model gives each client self-sufficiency in their delivery of the programme with no imposition on the logistical challenges which face each organisation as they plan to roll out training for their internal groups.