One of the most common frustrations I hear from business owners and managers is this:
“My team just doesn’t stick to deadlines.”
It’s a simple sentence that hides a complicated problem.
Missed deadlines create stress, strain relationships, and disrupt the workflow of everyone relying on that one piece of work.
When projects keep getting delayed, it’s easy to assume it’s a performance issue — that your team just needs to “step up.”
But what if the problem isn’t just with them?
What if the way you communicate has something to do with it too?
A Case Study: Lavina’s Struggle
A client of mine — let’s call her Lavina — came to me frustrated.
No matter how often she reminded her team about project timelines, work was always late.
She asked, “How do I get my team to stick to deadlines so things actually get done?”
It’s a fair question, and one I’ve heard hundreds of times.
But to answer it, I always begin with a litmus test for leaders:
Are you helping your team deliver on promises — or unintentionally getting in their way?
1. Check Your Messaging and Briefing
When something goes wrong, our instinct is to look outward.
But a closer look at your own communication style might reveal that you’re part of the problem — and the solution.
Ask yourself:
- Did I clearly define what’s required?
- Did I give a clear and realistic deadline?
- Have I explained why the timeline matters?
- Do they have the resources to succeed?
A vague briefing creates vague results.
Clarity and consistency go hand in hand when you’re asking people to perform under pressure.
2. Consider Your Leadership Style
People don’t just work for paychecks — they work for people.
Would your team describe you as someone they’d feel comfortable approaching for help?
Would they mind being stuck in an elevator with you for ten minutes?
It might sound silly, but that question reveals a lot about your leadership tone.
You don’t have to be everyone’s friend, but authenticity matters.
The best leaders are human, not “perfect professionals.”
They lead with warmth, humour, and self-awareness — not fear or authority.
3. Help Them Understand the ‘Why’
When people understand the why behind a request, they’re far more motivated to meet the when.
So ask yourself:
- Have I explained how their part fits into the bigger project?
- Do they know who benefits from their work?
- Will they be recognized for completing it on time?
When people see the purpose behind the task, they feel ownership.
Ownership creates accountability — and accountability drives results.
Takeaway: Communication Shapes Commitment
Missed deadlines are rarely just about time management.
They’re about clarity, motivation, and connection.
The good news? You can improve all three by refining how you communicate.
If you’re ready to develop your communication skills and lead your team more effectively, the TUF Leadership Program can help.
| P.S. We can offer this training online for those who are unable to attend a workshop. We hold public workshops in Wellington throughout the year or in-house workshops anywhere in New Zealand. Get in touch if you want. Call me on 027 246 0411 to chat about how we can help your situation. contact us directly. |
